Top Secrets To Creating High Converting Sales Pages
When you sell products on the Internet, regardless if your business is online or offline it is important to learn how to create high converting sales pages that grabs the reader’s attention and practically forces them to click to buy.
The top secrets of an effective sales page are:
Convincing Headline — A strong headline will not only grab the reader’s attention but it will grab the right reader’s attention if you’ve given thought to your market. You want your headline to be a way to weed out and qualify your target audience so give the headline a lot of thought before just slapping something up there.
Attention Grabbing Opening Statement — After the headline continue on with creating an opening statement that expands on the promise and persuades the reader that if they read further they’re going to get answers to their questions and solutions to their problems.
Compelling True Story — You have a story to tell that explains to the reader how you’re like them, that you had their problem before, and that you created the solution to the problem, and how the product worked for you. In addition, you have a story to tell about yourself and why you should be trusted to be the one to provide the product or service that solves their problems.
True Life Testimonials — It’s important that testimonials for a sales page are very specific in how they are worded. They should address how the product solves a problem and not how great the creator of the product is.
Whitespace — Use bullets, sub headlines, and space to convey your message in an easy to read format. It’s hard to read a long page of text without anything to break it up. Not only that, some people will just scroll through without really reading. If your sub headlines are worded well, they don’t really even have to read your every word to get the message.
Images — People want to see images of the product or demonstrations of the service. Even if your product is digital, create a very professional looking image of the product. In addition, your own image and images of those who have provided testimonials should be on the sales page. People are more apt to trust someone when they can see their eyes and smiling face.
The Offer — Be clear about what you’re offering, and always offer a strong guarantee that is very noticeable such as a 60 day no questions asked money back guarantee for digital products, and maybe another type of guarantee for a service. It’s up to you how you do this but it’s important that the reader feels like they aren’t taking any risk in purchasing.
Call To Action — And finally, the most important component of a high converting sales page is the call to action which in the case of a sales page is for the person reading to buy. You want them to take advantage of this excellent offer to solve all their problems now, not later, and if you don’t ask, you won’t get.
But the real Top Secret to creating high converting sales pages or squeeze pages is….
Two words: >>> SPLIT TESTING <<<
If you aren’t split testing…
- You have ZERO CLUE what elements on your page are turning visitors away.
- You’re wasting precious traffic that you will have to work 10x’s harder to get back.
Split Testing WILL work wonders for boosting your profit – that’s a FACT!
But to be completely honest, most split testers are a real pain in the ass! They either eat up hours of your time for minimal results OR they’re super complicated and expensive.
If you’ve ever looked into other split testers, then you already know that they carry a HUGE price tag!
You’d pay over $100 a MONTH for a split tester that’s this powerful! And then you’d spend days, weeks… heck! Even MONTHS trying to figure out how to use the damn thing.
Not only will M.I.S.T. have you ready to start split testing in less than 2 minutes, you won’t get caught up in annoying monthly fees.
Most people that attempt to increase earnings do so by increasing traffic, not you, you’re going to be one of the smarter ones and increase conversions instead.
By working on what you already have and increasing your conversions you will be miles ahead of the competition!
>>> Click HERE to learn more about the MIST (Multi-Item Split Tester) Plugin <<<
Split testing does not get any easier than this
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In the physical world, people walk around their immediate neighborhood and get to know the stores. Before they ever make the decision to buy, they can usually tell you what’s great about a store, what’s bad; what makes it unique, what makes it boring; what they would go their for, what they would never buy there; and so forth.
Still not clear? Just look at the Rolling Stones and the Beatles. Even if you were born less than two decades ago, you can probably recognize a “Stones” song or a Beatles song instantly. Not just because of the words, either; but because of the distinctive vocal styling, the combination of instruments and beats – the character that these two bands have developed that vaulted them far above the thousands of brilliantly proficient session musicians rising and falling all around them.
That’s right: Nike. Because it’s a brand name. Everyone knows Nike.





